Health Advantage Credit Union has earned the 2026 MemberXP Best of the Best Award for Online Banking Experience, a national honor recognizing credit unions that deliver exceptional, data-validated member experiences.
The award, presented by CUSG through its MemberXP experience management platform, is now in its 10th year and is widely regarded as one of the credit union industry's most respected benchmarks for experience excellence. Unlike traditional recognition programs, the MemberXP awards are based entirely on direct member feedback rather than industry panel selections.
What the MemberXP Award Measures
The 2026 awards draw on analysis of millions of member experience data points collected nationwide, evaluated across two key industry metrics: Net Promoter Score (NPS) and Member Effort Score (MES). Credit unions ranking in the top 25% of performance across each experiential category earn Best of the Best distinction.
Health Advantage, based in Saginaw, Michigan, was recognized specifically for excellence in Online Banking Experience — a category that reflects how members interact with the credit union's digital tools on a day-to-day basis.
Credit Union Leadership Responds
"Our team works hard to ensure members have a positive experience whether they visit us in person or manage their finances online," said Laura Crase, President and CEO of Health Advantage Credit Union. "Being recognized for Online Banking Experience highlights the dedication our staff brings to continually improving the way we serve our members."
Barb Williams, Vice President of Member Experience, pointed to the role of continuous feedback in driving improvements. "The insights from MemberXP allow us to continuously evaluate the member journey," Williams said. "That feedback helps our team make thoughtful improvements that strengthen service across every touchpoint."
Bankjoy Powers the Digital Experience
Bankjoy, whose digital banking platform powers Health Advantage's online banking, highlighted the win as validation of its credit union-focused approach.
"Earning this recognition based on real member feedback says everything about the culture and commitment Health Advantage brings to their members every day," Bankjoy stated. "This is exactly why we do what we do — helping credit unions like Health Advantage compete, innovate, and win."
The partnership underscores a broader industry trend: credit unions that invest in modern digital banking platforms and pair them with a strong member experience culture are earning measurable results in member satisfaction and advocacy.
About the MemberXP Best of the Best Awards
The MemberXP Best of the Best Awards are presented annually by CUSG to recognize credit unions that set the standard for member-centric leadership and measurable experience excellence. By leveraging MemberXP insights, award-winning institutions like Health Advantage continuously identify opportunities to improve service delivery, reduce friction, and strengthen member relationships.