Tuesday, September 8, 2026
Independent credit-union reporting built from source records, market data, and the institutions behind each move.
Vol. 1 · Issue 37·SEPTEMBER 8 2026 EDITION·Source records first·Contact
Financial WellnessSeptember 2, 2026 · 11:33 ET · 3 min read

Using Youth Financial Literacy as a Strategy for Member Growth and Retention

Ascend FCU CEO Matt Jernigan writes that youth financial literacy can support member growth, family engagement and long-term retention.

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Youth financial literacy has been long central to the credit union mission. Teaching money management skills at a young age can help members make informed financial decisions throughout their lives. But as competition for younger consumers continues to grow, financial education should also be viewed as a strategic investment in member growth and long-term retention.

Financial habits don't begin with a first paycheck. They develop gradually from a young age through everyday experiences and conversations at home.

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By the numbers

Current-cycle data · 2026-Q2
4,250[Q2 current bridge]
Federally insured credit unions
145.2M[Q2 current bridge]
U.S. credit-union members
158[Mergers tracker]
CU mergers approved in 2025